For bicyclists and other vulnerable road users, VisiCycle, LLC’s Signal Bands enable high-visibility, effortless, and understandable hand signaling. The wristbands features accelerometers that measure hand movement, interpret signal motions, and activate LED patterns similar to cars’ signals. With VisiCycle Signal Bands, simply hand signal as usual, and motorists will easily see and understand your intentions on the road.
The Signal Band project continues to progress through milestones. Many of the following steps are occurring concurrently:
- Continue building an audience with email newsletter and content marketing campaign
- Continue building Kickstarter campaign, planning for various degrees of failure and success
- Apply to business accelerator programs
- Continue with prototype development and user testing
- Apply for innovation and business grants
- Look for a technical cofounder
- Apply for provisional patent
- Develop manufacturing-ready prototype with consultations from manufacturers for feasibility testing
- Launch and promote Kickstarter campaign for funding and desirability testing
- Use funds from accelerator, crowdfunding, and grants to commission test manufacturing
- Quality check, adjustments, and re-run manufacturing if necessary
- Distribute rewards to Kickstarter backers
- Reflect on VisiCycle vision, mission, and organizational structure, and update plans
- Determine viability of and refine strategy for selling the Signal Band through retailers
- Apply for patent
- Contact and negotiate with local retailers
- Begin developing additional products, such as other renter-friendly safety gear
- Contact and negotiate with mass-market retailers
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